Reach

Published on 04 Jul 2024
By Perion Staff
Home Glossary Reach

The total number of unique users who are exposed to an ad. Reach can be a Key Performance Indicator (KPI) or goal for a campaign when aiming to maximize the percentage of a target audience exposed to an ad. Cost per mille (CPM) is typically lower since frequency capping determines how often a user should be targeted.

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