Lookalike Modeling

Published on 03 Jul 2024
By Perion Staff
Home Glossary Lookalike Modeling

Lookalike Modeling – A method that identifies a potential audience of new users by analyzing the known characteristics and behaviors of an existing user base. Advertisers can specify a particular group of users for comparison with the general population, allowing an algorithm to generate a secondary audience that statistically resembles the original group.

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