How Ford is Driving the Future: More Power, Less Impact
InMedia360
Ford set out to improve media sustainability while boosting YouTube performance. The goal is to deploy innovative, measurable solutions to reduce carbon intensity and elevate core KPIs, reflecting Ford’s broader commitment to a greener future.
InMedia360 and Perion partnered to optimize Ford’s YouTube campaign using AI-based carbon-aware bidding. The system dynamically adapted impression delivery in real time — factoring in media efficiency, creative rotation, and audience signals — to reduce emissions and improve video performance.
The campaign delivered strong results in both sustainability and performance:
This partnership demonstrated how eco-conscious media strategies can power real impact, both environmentally and commercially. Ford Turkey set a bold example for the industry by pairing intelligent optimization with sustainability at scale.
“Our partnership with InMedia360 and Perion has further improved the sustainability performance of media in Turkey. The impressive results demonstrate the impact of innovative, eco-conscious strategies that support Ford’s commitment to a greener future.”
Leading luxury airline harnessed a data-driven approach to build brand awareness and brand loyalty across multiple markets in APAC
How Visit Savannah and Miles Partnership Transformed Travel Planning with Dynamic Capabilities
Multinational consumer products company leveraged the real-time nature of programmatic digital out of home (DOOH) to celebrate the end of the mask mandate on public transit in Singapore.
