Dolorfin Insurgentes & Perion: driving awareness for small businesses with DOOH

Objective

Dolorfin Insurgentes, a local orthopedic and physiotherapy clinic, needed to grow its patient base and drive measurable foot traffic to its physical location.

The clinic turned to programmatic Digital Out-of-Home (DOOH) to reach relevant local audiences in high-traffic public spaces, at the right place and the right moment.

The goal was clear: prove that a small business could leverage the power of DOOH not just to generate impressions, but to bring real patients through the door and measure every step of the way.

Solutions

Dolorfin Insurgentes partnered with Perion and LabMedia to launch a targeted programmatic DOOH campaign, delivering 2 million impressions across strategically selected digital screens in high-traffic public locations.

By harnessing the contextual power of DOOH, reaching people in the real world, close to the point of care,  the campaign connected the clinic with the right audiences at the most relevant moments.

To go beyond vanity metrics, a comprehensive foot-traffic attribution study was integrated, directly linking DOOH ad exposure to physical visits at the clinic. This end-to-end approach gave Dolorfin Insurgentes full visibility into how their DOOH investment translated into real-world business impact.

Results

The programmatic DOOH campaign delivered outstanding outcomes across every metric.

With 2 million impressions served across high-traffic public screens, the campaign achieved significant reach within the local market.

The foot-traffic attribution study confirmed a 30% lift in clinic visits among audiences exposed to the DOOH ads, generating 150 new potential clients for Dolorfin Insurgentes.

For a local small business, this represents a direct, tangible return and proof that programmatic DOOH drives not just impressions, but real people walking through the door.