Driving Sales Lift With Albertsons Media Collective & Perion
Albertsons Media Collective
Boost awareness of Primo Water among Albertsons shoppers on the go – reaching them during everyday routines across three priority divisions.
Leveraging smart, scalable targeting, Albertsons Media Collective activated a high-impact digital out-of-home campaign powered by Perion across a mix of screens from transit hubs to gyms and offices where Albertsons shoppers are most active.
Mid-flight optimizations zeroed in on high-performing stores, enhancing efficiency and maximizing impact.
The Primo Water campaign proved digital out-of-home’s power to move the needle and drive measurable in-store sales through upperfunnel awareness with a 5.5% incremental sales lift.
Future campaign opportunity: Incorporate dynamic pricing and time-sensitive promotions to drive immediate action.
*Campaign duration: April–May 2025; performance improvements exceeded benchmarks.
Samsung leveraged dayparting to activate high impact creatives on DOOH screens targeting consumers at selected time of day in multiple cities.
nib leveraged dynamic DOOH to connect with fans at every stage of the game, using Perion’s programmatic capabilities to deliver contextually relevant creative and drive awareness during the 2025 Super Rugby Pacific season.
Leading luxury airline harnessed a data-driven approach to build brand awareness and brand loyalty across multiple markets in APAC
