Press Releases Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China

Perion Taps into the World’s Largest DOOH Market, Estimated at $5.2B Through a New Partnership with Way.io, its First Domestic DSP in China

Published on

11th Mar 2024

Share:

Partnership provides Way.io, which among its partners are Alibaba, Baidu and Tencent, with access to premium Digital Out of Home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP)

 

 

NEW YORK & TEL AVIV, Israel–(BUSINESS WIRE)–Mar. 11, 2024– Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today its first domestic Demand Side Platform (DSP) partnership in China with Way.io through its programmatic digital out of home (DOOH) platform, Hivestack.

 

This collaboration marks a significant milestone in leveraging China’s position as the largest DOOH market in the world, with a projected market of $5.2B in 2024, according to Statista. Hivestack’s platform is already integrated with 16 of the leading DOOH media owners in China, covering an unparalleled network of over 1 million screens across more than 93k sites and generating access to 203 billion impressions amongst a variety of audiences and popular advertising seasons.

 

For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion’s Hivestack SSP’s worldwide network of premium DOOH inventory. Way.io’s platform is used by many of the world’s largest brands, agencies, media owners, and demand partners including Alibaba, JD, NANFU, VIP.com, Meituan and supply partners like Bytedance, Tencent, Baidu, Kuaishou.

 

“This strategic alliance with Way.io brings new opportunities to China’s substantial digital landscape, offering unparalleled access to global digital DOOH properties,” said Tal Jacobson, Perion’s CEO. “This, together with our recent entry into Brazil, marks another significant step in fulfilling Perion’s commitment to expand our global footprint.”

 

Aileen Ku, General Manager, China at Hivestack said, “Programmatic DOOH is an increasingly popular option that brings the best of digital technology to traditional OOH. Through this partnership with Way.io, we are able to help Chinese brands engage with Chinese customers by adding our 1 million+ premium DOOH inventory in China into Way.io’s omni-channel platform. With increasing demand for outbound business, we hope to roll out our partnership internationally, providing Way.io with instant access to premium DOOH inventory in over 35 markets.”

 

Derek Du, Founder & CEO at Way.io added, “The use of programmatic technology ensures the best possible digital outreach in an all-encompassing media mix strategy. As a leading quantitative advertising platform, the core competitive edge lies in data empowerment. With the establishment of a global media network, the partnership with Hivestack is a key element of Way.io’s global expansion strategy. This collaboration will offer advertisers a range of innovative media advertising formats that are visually striking, along with new methods of data-driven intelligent ad placements. This enhancement in Way.io’s ability to reach a comprehensive media audience not only signals an elevation in domestic programmatic advertising to meet international standards but also marks the official entry into the DSPOOH (DSP+DOOH) digital era. Working together, we look forward to shaping the future!”

 

About Perion Network Ltd.

Perion connects advertisers with consumers through technology across all major digital channels. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.

 

About Way.io

Way.io is a prominent player in China’s quantitative advertising technology sector. Their primary focus is to deliver programmatic advertising solutions that enhance efficiency for brands and performance-oriented advertisers through quantitative algorithms. They operate as an efficient platform that intelligently connects high-quality traffic with advertiser budgets. With the expertise of a world-class data science team, the Way.io Advertising System boasts advanced quantitative trading algorithms, audience retargeting recognition models, RTA systems, and DMP capabilities. This allows them to engage in media buying across the global advertising market and precisely target advertisements to audiences worldwide. For more information, please visit Way.io

Let’s unlock the possibilities of digital advertising

Connect With Us