Press Releases Perion Integrates Amazon Publisher Services (APS) Through the Vidazoo Platform to Expand Reach of High-Quality Demand to More Publishers

Perion Integrates Amazon Publisher Services (APS) Through the Vidazoo Platform to Expand Reach of High-Quality Demand to More Publishers

Published on

17th Jan 2024

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NEW YORK & TEL AVIV, Israel–(BUSINESS WIRE)–Jan. 17, 2024–

 

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it integrated its Vidazoo video monetization platform with Amazon Publisher Services (APS).

 

The integration includes two prominent APS services:

 

  • Transparent Ad Marketplace (TAM) – which enables Vidazoo to attract more publishers to its smart video monetization platform, forming direct integrations with publishers using a single server-to-server call.
  • Unified Ad Marketplace (UAM) – which enables multiple publisher connections through a unified service, a single integration and a reporting dashboard, enabling more publishers access to Vidazoo’s valuable demand.

 

Both of these industry-leading services will now enable APS-connected publishers to easily integrate and collaborate with the Vidazoo video platform. By doing so, Vidazoo will be poised to tap into a significant volume of premium demand from leading advertisers. Both APS and Vidazoo are committed to offering publishers complete transparency, control and brand safety, which this integration makes possible, all supported by Amazon Publisher Services’ scalable and efficient cloud infrastructure.

 

“Vidazoo platform is a central part of Perion’s diversified offering. This collaboration with Amazon Publisher Services will enable us to significantly advance our mission of working with the industry’s leading publishers and connecting them with premium advertisers,” said Tal Jacobson, CEO of Perion. “Today’s consumers demand lightning-fast page loads and virtually no latency. Connecting publishers via a single call, will bring satisfaction to users and improved performance and ROI lift to brands”.

 

“Vidazoo’s recent integration of Amazon Publisher Services will help increase demand among APS-connected publishers, across both our Transparent Ad and Unified Ad Marketplaces. In addition to their robust display capabilities, Vidazoo’s expertise in digital video, which spans diverse creative formats, will further enhance users’ online experience and resulting publisher monetization.” said Bryan Everett, Global Head of Third-Party Demand, Amazon Publisher Services (APS).

 

The Vidazoo platform enhances publisher returns through advanced ad impressions, user engagement and revenue strategies. Vidazoo’s unique video and display technology stack, alongside dedicated in-house teams for development, ad-ops and demand, positions it as a top-tier global monetization platform. As part of Perion, Vidazoo has expanded its reach and capabilities, continuously innovating across web and mobile. Perion is committed to driving the future of digital advertising with every impression.

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