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Viewability

A metric that measures the likelihood that an ad has been seen by a user. Ad viewability is determined by factors such as the placement of the ad on a webpage and whether it is within the visible part of the screen without scrolling. Viewability is usually expressed as a percentage, calculated by dividing the number of viewed impressions by the total number of impressions served.

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Perion acquires PRN, adding in-store media to complete the customer journey

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