• Perion One
    Perion One
    Marketing Operating System for Advertising that Performs
    For media advertisers
    Predictive Planning
    Forecast performance before you spend
    Omnichannel Activation
    One solution. Every Channel
    Adaptive Creative
    Creative that adjusts to performance in real time
    Autonomous Optimization
    Outmax optimizes continuously, in real time
    Transparency & Control
    Full visibility into spend and performance
    For media owners
    Supply Orchestration
    Unifies every format into one coordinated stack
    Auction Optimization
    Selects the highest-yield path before the auction
    Demand Management
    Unlocks incremental demand you can't access elsewhere
    Analytics & Transparency
    Replaces the black box with full auction visibility
    Platform Efficiency
    Lightens the ad stack to lift speed and revenue
  • Outmax
    Outmax, AI Optimization Agent
    The intelligent AI agent inside Perion One that optimizes outcomes across channels and walled gardens.
    Increase ROAS
    Optimizes toward the KPIs you define
    Reduce Waste, Reduce Carbon
    Continuously improves media efficiency, reducing waste and carbon impact
    Optimize in real-time
    Continuously reads signals and adjusts delivery as they change
    Brand-Accountable
    Keeps your business goals at the center of every optimization decision
    Reach every channel
    AI Keeps your business goals at the center of every optimization decision
  • Channels
    CTV
    Digital Out-of-Home
    Audio
    Youtube
    Meta
    TikTok
    Websites
    Search Engines
  • Resources
    Resources
    Blog
    Insights on advertising, AI, and industry trends
    Glossary
    Key terms in digital advertising, defined
    Case Studies
    Client results, delivered through Perion
    Newsroom
    Media coverage
    featured resource
    The Creative Optimization Gap Facing Performance Marketing
    Insights
    16 Apr 2026
  • Company
    About Perion
    Our story, mission, and global presence
    Careers
    Open roles and life at Perion
    Leadership
    Executive team and board of directors
    Social Responsibility
    Giving back to the community
  • Investors
    Investors Center
    Earnings reports, filings, and financial performance
    Press Releases
    News and announcements
    Financial results
    Earnings reports and SEC filings
    Stock information
    Share price, ticker data, and trading history
    Governance documents
    Corporate governance policies
Log in Contact us

Video ad-serving template (VAST)

An Interactive Advertising Bureau (IAB) standard that defines a common protocol for communication between ad servers and video players. VAST enables video players to display video ads from ad servers and allows ad servers to use a single ad response format across multiple publishers and video players.

Join our newsletter

Perspective on AI-driven advertising, straight to your inbox. No spam

The Marketing Operating System 
for Advertising that Performs.

© 2026 Perion Network Ltd.

Perion acquires PRN, adding in-store media to complete the customer journey

Read the news