Effective Cost Per Mille (eCPM)

Published on 01 Jul 2024
By Perion Staff
Home Glossary Effective Cost Per Mille (eCPM)

A key performance indicator (KPI) chosen by the advertiser, calculated as (CTR/CR/COS) divided by impressions delivered, irrespective of the pricing model used for acquiring the impressions (CPM, CPC, CPA, CPL, CPCV, etc.). For instance, in a CPC charging model, eCPM would be calculated as (CPC x clicks / impressions) x 1000.

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