Objective
Increase brand awareness and purchase of fresh organic salad kits available in Costco’s produce department by running a multi-week campaign on the Costco TV Network.
Solutions
To drive purchase at Costco, a top organic salad kit brand promotes its salad kits with a campaign on Perion’s Costco TV Network.
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 400 mobile interviews from May 24 to June 28, 2024, among Costco members who were in the market for a salad kit at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.
Results
Based on Costco member mobile survey data, the campaign delivered a double digit increase in purchase of the brand at the warehouse. When comparing mobile survey responses from the Exposed vs. Control Costco members, there was a:
- 32 percentage points increase in current purchase of the brand by exposing Costco members to the ad campaign at the beginning of the shopping trip
Ready to turn retail media into measurable results? Talk to our Perion team.
Source: Salad Kit Study, July 2024, MFour Mobile Research. Member data is based on mobile survey based self reported data. *Current Purchase is on the day of the mobile interview.
