Laptop Campaign

Objective

Launch a product, promote a holiday product offer and drive purchase of touchscreen laptops available in Costco’s electronics department by running a multi-month campaign on the Costco TV Network.

Solutions

To drive purchase at Costco, a top laptop brand launches its newest touchscreen laptop with a campaign on Perion’s Costco TV Network.

Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 554 mobile interviews during the campaign from November 2024 to January 15, 2025, among Costco members who were in the market for a laptop at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.

Results

Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the brand at the warehouse. When comparing mobile survey responses from the exposed vs. control (baseline) Costco members, there was a:

• 150% increase in current purchase of the brand at Costco
• 47% increase in future purchase of the brand at Costco

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Source: Laptop Study, January 2025, MFour Mobile Research. Member data is based on mobile survey based self reported data.