HVAC Campaign

Objective

Increase brand awareness and purchase of the HVAC brand’s products available at Costco by running a multi-week campaign on the Costco TV Network.

Solutions

To drive purchase at Costco, a top HVAC brand promotes its products with a multi-week campaign on Perion’s Costco TV Network.

Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 308 mobile interviews during the campaign from August 2 to September 16, 2024, among Costco members who were in the market for a HVAC product at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.

Results

Based on Costco member mobile survey data, the campaign delivered a double digit increase in purchase of the brand at the warehouse. When comparing mobile survey responses from the exposed vs. control (baseline) Costco members, there was a:

• 7 percentage points increase in purchase of the brand at Costco
• 16 percentage points increase in search for brand on Costco.com during campaign

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Source: HVAC Study, September 2024, MFour Mobile Research. Member data is based on mobile survey based self reported data.