Advertisers are under increasing pressure to demonstrate measurable return on media spend. Deterministic, behavior-based signals are central to that shift, and SKU-level purchase data represents one of the highest-fidelity inputs available: it captures what consumers actually bought, not what they browsed or clicked.
Perion has announced a data partnership with Fetch, the leading consumer rewards and purchase intelligence platform, accessed through LiveRamp. Perion’s advertising customers now have unique access to verified, SKU-level purchase data drawn from over 13 million monthly active users and 13 million daily receipts spanning 26,000+ merchants.
Purchase behavior is the most direct signal of consumer intent, and accessing that data at scale outside closed platforms has been one of the industry’s persistent challenges. By partnering with Fetch, Perion helps solve this challenge for our clients.
Advertisers running campaigns across Perion’s platform can activate Fetch audiences built from verified in-store and online purchase behavior across grocery, mass retail, QSR, and ecommerce. The data is retailer-agnostic, spans over 1,300 segments, and covers everything from category-level shopper profiles to SKU-specific competitive conquesting.
Fetch’s data comes from actual receipts, verified at the SKU level, across 26k+ retailers, giving advertisers access to highly accurate, retailer agnostic segments for targeting. In a recent campaign, a leading global QSR brand leveraged Perion’s formats and Fetch data to reach consumers who had recently eaten at a competitor’s restaurant with relevant messaging. This integration is a great example of how Perion One is built to operate, turning infrastructure decisions made once into compounding advantages for every customer on the platform.
The integration is available now for eligible advertiser categories across Perion’s platform.
