Webroot & Perion Set a New Standard for CTV Performance and Transparency

Objective

Webroot aimed to increase qualified traffic to its website while improving media efficiency across its CTV campaigns. The brand aimed to deepen audience engagement, gain complete transparency into performance, and drive measurable downstream action, without increasing cost per action.

Solutions

Perion partnered with Webroot to deliver a high-impact CTV strategy that combined premium creative execution with advanced AI optimization.

• High-Impact Creative: Engaging, attention-grabbing CTV formats were deployed to capture audience interest and drive brand consideration at scale.
• AI-Driven Optimization: Perion’s AI technology dynamically optimized delivery toward audiences most likely to take action, ensuring impressions translated into meaningful site visits.
• Full Transparency & Control: Webroot gained real-time access to Perion’s unified reporting interface, allowing instant visibility into impressions, audience segments, creative performance, spend, and sales across all campaigns.

This approach ensured not only strong engagement but also efficient performance and actionable insights.

Result

The campaign successfully drove high-quality traffic while improving cost efficiency:

• 1.8%+ Site Visitation Rate, demonstrating strong audience engagement and intent
• 89% Reduction in Cost Per Action, significantly improving overall media efficiency
• Increased confidence and agility through transparent, real-time campaign reporting