Sunglass Hut Case Study

Objective

Sunglass Hut collaborated with Perion to enhance their summer campaign, heading into “sunglass season”. The campaign aimed to maximize reach across Sunglass Hut’s target audience while personalizing content to guide buyers further along their consumer journey. 

Solutions

The campaign leveraged Dynamic CTV and Video formats to deliver a hyper-personalized and impactful ad experience. By dynamically showcasing nearby store locations and enabling the audience to virtually try on sunglasses, the ads provided an engaging and interactive experience. This innovative approach not only captivated viewers but seamlessly integrated the brand’s story with modern technology, driving higher engagement and encouraging next steps in the purchasing process.

Results

The numbers speak for themselves:

• 99.81% Dynamic CTV Video Completion Rate,  surpassing the industry benchmark of 95-98%.
• 5-Star Long-term System 1 Rating, equating to “Exceptional Growth Potential” and considered in the top 1% of all campaigns measured. 

Client Testimonial: 

“We loved partnering with Perion for our recent Summer campaign. Their High Impact CTV and Video formats provided our audience with a captivating experience by not only dynamically showcasing the nearest store location but also allowing viewers to virtually try on their favorite shades! This campaign smoothly integrated our brand story with interactive elements, maintaining consumer interest in a new and unique way!” – Ricki Venezia, Marketing Manager, Media