Perion Outmax Optimisation on Meta Delivers Breakthrough Performance & Sustainable Efficiency

Objective

In partnership with Publicis, Perion set out to help a leading luxury spirits brand elevate campaign performance across Meta while significantly reducing the environmental impact of its media investment.

The shared ambition was clear: deliver measurable gains across In-Feed, Stories, and Reels without increasing spend, and prove that high-performance advertising and sustainability can scale together.

Solutions

Through its strategic partnership with Publicis, Perion activated Outmax, its AI-powered optimisation agent, across Meta.

Outmax continuously analysed live campaign signals, including placement performance, engagement behaviour, and delivery efficiency, dynamically optimising bids and inventory allocation in real time.

By reducing impression waste and prioritising high-impact, lower-intensity delivery pathways, Outmax ensured that every impression worked harder from both a performance and environmental perspective.

This intelligent, dual-layer optimisation approach enabled the campaign to:

• Exceed engagement benchmarks
• Improve cost efficiency
• Significantly reduce carbon intensity
• Maintain scale without additional investment

Result

Together, Perion and Publicis delivered exceptional performance across awareness, consideration, and intent, while dramatically lowering emissions: 

• +8.5pts VTR (13.5% vs. 5%) 
• 2.17% CTR (10.9x CTR benchmark)
• 50% CPA lower than previous campaigns

Through Perion’s partnership with Publicis and the power of Outmax, this campaign achieved breakthrough engagement results while significantly reducing its carbon footprint setting a new benchmark for performance-driven, environmentally responsible advertising.