C4 Energy Elevates YouTube Performance with Perion’s Outmax

Objective

C4 Energy set out to strengthen its presence on YouTube and connect more meaningfully with its core audience. In a competitive digital video landscape, the brand focused on increasing brand awareness and ad recall while improving overall view performance across premium inventory.

Working with Perion, C4 Energy aimed to ensure its media investment delivered both scale and impact, reaching the right audiences while maximizing engagement and efficiency.

Solutions

Perion implemented a YouTube strategy centered on Perion’s Outmax, Perion’s AI-powered optimization technology that continuously analyzes performance data and automatically adjusts media delivery to maximize outcomes. This allowed the campaign to combine impactful creative with real-time optimization, ensuring impressions were delivered where they could generate the strongest engagement.

High-Impact Creative Built for Engagement

C4 Energy introduced visually dynamic creative designed for the YouTube environment. Branding appeared early and remained consistent throughout the viewing experience, reinforcing message retention and strengthening brand recall.

This creative approach helped capture attention quickly and maintain engagement, turning impressions into meaningful brand exposure.

Perion’s Outmax Optimization

Throughout the campaign, Perion’s Outmax continuously monitored live performance signals and refined delivery in real time.

Perion’s Outmax dynamically optimized bidding, pacing, and audience allocation, prioritizing placements that generated stronger engagement and higher-quality views. This allowed the campaign to maintain efficiency while sustaining scale across YouTube’s premium inventory.

With continuous optimization guiding delivery, C4 Energy maximized the value of every impression and maintained consistent performance throughout the campaign.

Result

The campaign delivered strong engagement and meaningful brand impact across YouTube.

The C4 Energy campaign achieved a +80% Skippable View Rate, 80% above the industry benchmark, demonstrating its ability to capture and hold audience attention in a competitive video environment.

Beyond engagement, the campaign generated measurable brand impact. 

C4 Energy achieved:

• 20.7% lift in Brand Awareness, strengthening recognition among its target audience
• 4.1% lift in Brand Ad Recall, reinforcing message retention and memorability.

These results demonstrate how Perion’s Outmax helped translate strong creative and intelligent optimization into higher engagement and measurable brand growth on YouTube.