Wepner & Perion: Outmax Boosts Efficiency, Cuts Emissions

Objective

Wepner, a winsome menswear and womenswear brand known for its offbeat, youthful style and bold statement pieces, partnered with Mediamark, McSorely Media, and Perion to deliver a scalable digital campaign to drive brand awareness and qualified traffic across premium platforms. Beyond performance, Wepner sought to optimize media efficiency and reduce unnecessary waste, aligning its media strategy with broader sustainability goals while maintaining strong results across channels.

Solutions

Working closely with Wepner, Perion deployed Perion’s Outmax to support Wepner’s cross-channel activation across YouTube and Meta. Outmax enabled continuous optimization throughout the campaign, helping Wepner maintain efficient delivery and strong performance.

By leveraging Perion’s Outmax, Wepner was able to monitor delivery signals in real time and adjust media allocation across platforms to prioritize higher-quality impressions and reduce unnecessary waste. This approach supported Wepner’s broader strategy, maintaining scale and effectiveness while aligning campaign execution with sustainability considerations.

Results

The cross-channel campaign delivered strong outcomes for Wepner, supported by Perion’s Outmax optimization.

• On YouTube, Wepner achieved a 96% completion rate (exceeding a 90% benchmark) and 97% viewability, reflecting high-quality exposure and strong audience attention. 
• On Meta, Wepner recorded a 0.94% click-through rate and a 7.65% engagement rate, indicating meaningful interaction across placements.
• In parallel, Wepner improved the environmental efficiency of its media investment, achieving a 27% reduction in carbon intensity. 

These results highlight how Wepner, supported by Perion’s Outmax, successfully balanced performance, efficiency, and sustainability within a cohesive cross-channel strategy.