Visit Savannah Dynamic Pricing Case Study

Objective

Perion’s collaboration with Visit Savannah and Miles Partnership redefined the travel advertising standard. 

By blending creative storytelling with AI-driven technology, we’ve built a campaign that resonates deeply with users, positioning Savannah as the premiere travel destination & making in-ad trip planning not only easier but more engaging and inspiring.

Solutions

Perion revolutionized travel advertising with fully interactive ads that featured dynamic flight pricing tailored to the user’s location. Using advanced AI and location-based data, these ads displayed real-time flight information from the nearest airport, making it easier for users to book their dream trip to Savannah. The interactive display format allowed users to explore top Savannah attractions while receiving personalized flight options, all powered by Perion’s dynamic creative technology that seamlessly integrated API-driven flight pricing for accurate, up-to-date information. 

Results

By combining contextual relevance with AI-powered personalization, Visit Savannah achieved:

• 15.69% engagement rate on the Dynamic Page Grabber format, significantly outperforming standard creative.
• 3.31% click-through rate (CTR) on the Page Grabber, compared to a 2.72% CTR for standard creative.