Visit Savannah AI Chatbot Case Study
Objective
Together, Perion, Visit Savannah, and Miles Partnership debuted a next-gen ad experience, integrating an AI chatbot directly into their ad formats to enhance their interactive ad campaign, delivering hyper-personalized content to tourists planning their trips.
Solutions
The first-to-market experience, included within Perion’s High Impact formats, integrated an advanced generative AI chatbot designed to interact seamlessly with viewers. The chatbot provided instant responses to both pre-programmed topics and free-form questions, creating a dynamic, hyper-personalized experience tailored to the audience's needs.
Results
The proof is in the performance:
- Between July-September 2024, over 1.7K+ sessions with the AI chatbot were recorded
- Visit Savannah saw a 14% increase in user engagement, demonstrating the transformative potential of this technology.
Testimonial
“Partnering with Perion has been a game-changer for Visit Savannah. Through this first-to-market opportunity, Perion helped us create a custom AI-powered chatbot that delivered a hyper-personalized and innovative ad experience. This tool has allowed us to engage with our audience in ways we couldn’t have imagined, offering instant, accurate answers to their questions and providing a seamless interaction that truly reflects the heart of our brand. The boost in customer engagement has been impressive, and we’re thrilled with how Perion leveraged cutting-edge generative AI technology to bring Visit Savannah to life online”
- Lauren Cleland, VP of Strategic Marketing, Visit Savannah
