Owl Labs Case Study: High impact ads

Objectives

Launch a new product and gain brand awareness, product features & benefits.

Effectively scale delivery toward an interested audience using privacy protected targeting solutions.

Create an interactive experience that allows users to explore and interact with key product differentiators.

Solutions

Created multiple high impact ad units to deliver a full screen canvas with detailed messaging alongside awareness-boosting animated banners.

Perion utilized their proprietary, cookieless SORT technology to scale delivery across browsers & devices that have limited scale when using cookie-based targeting.

Outperformed cookie-based targeting using SORT AI’s continuous optimization towards top performing SmartGroups.

Results

SORT™ technology outperformed 3rd party targeting across all KPIs & ad formats.

• 77% Lift in bottom adhesion CPR

• 21.5% Lift in interaction rate

Testimonial

“Perion’s SORT technology perfectly achieved our need for a solution that protects user privacy, while maintaining relevancy and performance… it allowed us to find consumers we were never able to reach with previous methods… [and] we saw this new technology overwhelmingly exceed third-party cookies’, across all of our main KPI’s.”

-Mark Duffy, Sr. Ad Manager, Owl Labs