Online Pharmacy Campaign
16 percentage pts lift
in pharmacy visits
18 percentage pts lift
in intent to move prescription to the brand
Objective
Promote the brand and drive visitation and influence likelihood to switch to the advertised pharmacy by running a multi-month campaign on the Quest Media Network.
Solutions
To drive visitation and usage, a top online retail pharmacy launches a successful multi-month campaign on Perion’s Quest Media Network.
Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 250 mobile interviews during the campaign from September 2 to November 30, 2025, among Quest patients. On average, it took 10 minutes to complete the mobile survey. Respondents who successfully completed the survey were incentivized by MFour Mobile Research.
Results
Based on Quest patient mobile survey responses, the campaign delivered a significant increase in visiting the advertised online pharmacy. When comparing mobile survey responses between Test and Control patients:
- 16 percentage points significant lift in visiting the advertised pharmacy during the campaign
- 18 percentage points significant lift in intent to move prescription to the advertised brand
Ready to turn retail media into measurable results? Talk to our Perion team.
Source: Online Pharmacy Study, November 2025. MFour Mobile Research. Member data is based on mobile survey based self reported data.
