Mercedes Benz Case Study: increased awareness & intent
Objectives
Drive Awareness of Mercedes Benz CPO Vehicles & Sales Event at local dealerships.
Generate interest in owning CPO vehicles among in-market, existing & new customers.
Drive Actions/Intent-On-site.
Solutions
Used a multi-format high-impact approach to drive awareness across all screens - focusing on formats proven to drive time spent, attention & high site visitation.
Use Dynamic Creative functionality to feature closest dealers & offer messaging, making creative relevant to each user.
Find new & existing customers when they are most receptive to seeing a Mercedes ad utilizing the privacy-first targeting solution, SORT™.
Results
SORT™ technology outperformed 3rd party cookies & contextual targeting across all KPIs.
• 58% Lift in page grabber CTR vs. contextual
• 53% Lift in page grabber CTR vs. 3rd party
• 33% Lift in page grabber IR vs. contextual
• 71% Lift in page grabber IR vs. 3rd party
Testimonial
“As a digitally innovative brand, Mercedes-Benz USA is always looking for unique creative experiences and first-to-market technologies to take our campaigns to the next level. Utilizing Perion's immersive High Impact formats including Live CTV, coupled with their latest privacy compliant targeting solution, SORT™, we were able to stand out across all screens, reach entirely new audiences and see a 70% increase in brand interactions.”
– Ashley Epperson, Media Supervisor at Mercedes-Benz
