Health & Fitness Wearable Campaign

Objective

Promote a product launch of a leading health and fitness wearable brand and drive purchase at Costco by running a multi-week campaign on the Costco TV Network.

Solutions

To drive purchase at Costco, a leading health and fitness wearable brand and drive purchase at Costco by running a multi-week campaign on the Costco TV Network.

Research Approach
A third-party independent research partner, MFour Mobile Research, collected a total of 300 mobile interviews during the campaign in Q3 2026, among Costco members in the market for health/fitness wearables at Costco. On average, it took 10 minutes for Costco members to complete the mobile survey. Members who successfully completed the survey were incentivized by MFour Mobile Research.

Results

Based on Costco member mobile survey data, the campaign delivered a significant increase in purchase of the advertised brand at Costco. Comparing mobile survey responses between Exposed and Non-Exposed shoppers:

• 20 percentage points significant lift in purchase intent of the advertised brand during the campaign at Costco
• 6 percentage points significant lift in purchase of the advertised brand during the campaign at Costco

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Source: Health/Fitness Wearables study, Q3 2026, MFour Mobile Research. Member data is based on mobile survey based self reported data.