Ford Case Study
Objective
Ford set out to improve media sustainability while boosting YouTube performance. The goal is to deploy innovative, measurable solutions to reduce carbon intensity and elevate core KPIs, reflecting Ford’s broader commitment to a greener future.
Solutions
InMedia360 and Perion partnered to optimize Ford’s YouTube campaign using AI-based carbon-aware bidding. The system dynamically adapted impression delivery in real time — factoring in media efficiency, creative rotation, and audience signals — to reduce emissions and improve video performance.
Results
The campaign delivered strong results in both sustainability and performance:
- -33% carbon intensity
- +22 points in TrueView rate
- -29% in CPM
- -23% in CPV
This partnership demonstrated how eco-conscious media strategies can power real impact, both environmentally and commercially. Ford Turkey set a bold example for the industry by pairing intelligent optimization with sustainability at scale.
Testimonial
“Our partnership with InMedia360 and Perion has further improved the sustainability performance of media in Turkey. The impressive results demonstrate the impact of innovative, eco-conscious strategies that support Ford’s commitment to a greener future.”
