Albertsons Media Collective & Perion: Big Screens. Measurable Impact

Objective

Boost awareness of Primo Water among Albertsons shoppers on the go – reaching them during everyday routines across three priority divisions.

Solutions

Leveraging smart, scalable targeting, Albertsons Media Collective activated a high-impact digital out-of-home campaign powered by Perion across a mix of screens from transit hubs to gyms and offices where Albertsons shoppers are most active.

Mid-flight optimizations zeroed in on high-performing stores, enhancing efficiency and maximizing impact.

Results

The Primo Water campaign proved digital out-of-home’s power to move the needle and drive measurable in-store sales through upperfunnel awareness with a 5.5% incremental sales lift.

• 5.5m Impressions
• 5.5% Sales Lift

Future campaign opportunity: Incorporate dynamic pricing and time-sensitive promotions to drive immediate action.

*Campaign duration: April–May 2025; performance improvements exceeded benchmarks.