Accor Case Study: maximizing engagement on Meta with Outmax
Objective
Accor’s goal for its March 2025 campaign was clear: maximise engagement on Meta platforms while minimising the carbon footprint. With just one month and a defined budget, the challenge was delivering a measurable impact in performance and sustainability.
Solutions
Perion’s advanced technology continuously monitors and optimises the campaigns across all Meta platforms in real time. Perion balanced environmental responsibility with maximum campaign reach by prioritising ad inventory with lower carbon emissions. Using intelligent bidding strategies and delivery tailored to each ad format, Perion significantly reduced the campaigns’ carbon intensity while boosting cost-efficiency. This was achieved seamlessly, maintaining the original campaign structure and flow, so Accor experienced better results without disrupting its marketing plan.
Results
In just four weeks, Accor achieved remarkable outcomes:
- -71% cost per engagement
- -9% carbon intensity per 1,000 clicks
- Improved engagement rates across formats
- Lower environmental footprint with better media performance
This campaign proved that sustainability doesn't have to compromise results even on a tight timeline. Accor surpassed performance benchmarks and set a new standard for climate-conscious digital marketing.
