Retail screens sit closest to the moment of purchase, yet many networks still run them on fixed loops and manual bookings. Meanwhile, brand budgets keep moving toward retail media. In 2027, networks that cannot sell their screens programmatically, alongside direct campaigns, leave revenue on the table.
Perion gives retail media networks one place to create, manage, and monetize campaigns across in-store Digital Out-of-Home (DOOH) screens. Direct sales, scheduled tenant campaigns, and programmatic demand run through the same infrastructure, so teams spend less time reconciling systems and more time growing revenue.
One stack for screen operations and monetization
Perion One brings screen operations and monetization together. For media owners, that means four connected components:
- Perion DOOH Player: replaces rigid loops with goal-based ad delivery using share of voice, impressions, or audience targeting. It is hardware and OS agnostic, working across Windows, Linux, Android, and System-on-Chip devices. Smart offline support keeps campaign pacing on track during network disruptions, and central network management covers remote control, screen synchronization, and video walls.
- Perion Ad Server and Header Bidder: the Player integrates with both, so direct and programmatic campaigns are created, managed, and delivered from a single platform. Buying types include dynamic creative optimization (DCO) and Programmatic Guaranteed, across static, video, and dynamic formats.
- Perion Supply-Side Platform (SSP): connects retail screens to programmatic buyers through the buying platforms they already use.
- Outmax auction optimization: Outmax, Perion’s AI layer, applies Supply-Path Optimization (SPO) before the auction. It shapes traffic and selects bidders based on quality signals, so each screen slot goes to the highest-yield path.
Media owners get one view of demand and revenue across regional or nationwide footprints, with full auction visibility instead of a black box.
Proving in-store impact to advertisers
Retail media buyers ask a simple question: did the screen change behavior in the store? Perion connects campaign playlogs with anonymized, device-level location data and measures footfall lift by comparing exposed audiences with a matched control group. Targeting uses venue context and audience signals, without relying on personal identifiers.
Network owners can also package screen inventory alongside Connected TV (CTV), audio, and digital campaigns managed in Perion One. Retail brands get reach from discovery through checkout, and networks get the reporting to show advertisers what their screens delivered.
Built for media owners in 2027
Retail media and programmatic DOOH are converging. Networks that run their screens on the same stack as their direct sales will capture budgets that once sat outside retail.
More yield. More control. More revenue.
To see how Perion can support your retail network, contact the Perion team.
