In today’s fast-moving advertising landscape, scale and precision are essential. That’s why Perion and Skyrise have joined forces in a new partnership designed to open doors for advertisers looking to connect with audiences in smarter, more impactful ways.
At its core, this collaboration brings together Perion’s global DSP and curated marketplace with Skyrise’s advanced custom audiences. The result? Brands now have tools to activate campaigns that stretch across multiple markets while maintaining the kind of precision targeting needed to drive meaningful results.
Custom audiences without compromise
Until now, certain regions around the world have been impossible for Skyrise advertisers to reach effectively but with Perion’s DSP operating under a global agreement, those barriers are falling away. More importantly, advertisers can now design and activate Skyrise advanced custom audiences with transparent inputs, giving them complete clarity into how audiences are built and where campaigns will land.. Curation capabilities are also being enhanced – with new premium SSP integrations, brands have access to a broader pool of high-quality inventory, giving them even more reach and choice when planning and activating their campaigns.
“This is more than a technology connection — it’s about giving advertisers the ability to move faster and think bigger,” said Will Brownsdon, Managing Director EMEA at Perion. “By combining our media delivery infrastructure with Skyrise’s data expertise, we’re enabling campaigns that can be launched and scaled into multiple markets with confidence and agility.”
Ben Wilkins, Technical Director at Skyrise, added: “Our partnership with Perion gives brands the ability to activate custom Skyrise audiences at scale—either through curated PMP deals or directly within their DSP seats. As we expand internationally, Perion’s platform provides the flexibility and reach to deliver meaningful results for advertisers in every major market.”
Early signs of success
The collaboration is already live, with campaigns active across multiple European markets. These activations mark the first phase of a broader international rollout, giving advertisers the chance to test, learn, and grow confidently in new territories, with the backing of two aligned partners.
Looking ahead
Perion and Skyrise aren’t just connecting platforms, they’re reshaping what global advertising can look like. By combining data-driven audience intelligence with scalable media delivery, this partnership is setting the stage for brands to go further, faster – and with more impact than ever before. Campaigns are live across key European markets, the first step in a global rollout.
For more information or to grow your business in new markets with greater scale, precision and confidence, Perion is here to help. Get in touch with our team today.
