Perion’s new curation capability is based on its large and highly relevant search data sets. Using actual search queries, the new offering taps into more than five million daily searches to enable timely intent targeting. Early feedback from brand partners shows strong interest in activating search intent data to drive more precise targeting and improve campaign outcomes
For brands, Perion One curation delivers a net-new intent data source that delivers scale and in-market accuracy. Advertisers can buy against purchase-based queries such as “Hotels in London” or “Women’s Sneakers” as well as contextual queries such as “Weeknight Dinner Ideas” to reach searchers with relevant messaging in near-real time. Brands can then on Perion’s premium supply.
For publishers, Perion One curation provides a unique value-add, enabling premium deals and purchase-based packaging to drive higher CPMs and improve yield. Publishers can use Perion One’s vast search data to create custom or pre-packaged targeting options across their inventory, or contextually targeted to align with specific content.
In an over-crowded market, brands and publishers are increasingly looking for partners who bring incremental value. Perion One is designed to meet that need by leveraging unique search intent data to help both buyers and sellers reach people who are actively in the market to buy, at precisely the right moment. This data-driven curation solution directly addresses the growing demand for measurable outcomes.
How Perion One curation works
- Deterministic Intent & Proprietary Audience Data
We capture explicit search queries in real-time –delivering high-fidelity intent signals that are more precise than modeled behavioral data
- Rare Vertical Integration
Perion’s unique infrastructure enables us to control search intent capture & downstream media –allowing continuity from signal to activation
- Recency-Based Activation
Search intent decays quickly. Our infrastructure enables impression-level qualification based on real-time recency windows, increasing performance relevance.
- Increased Conversion Probability with Curated, Intent-Verified Supply
We gate supply based on verified search behavior, concentrating high-intent users within exposed inventory, and improving conversion probability.
- Reduced Inefficiencies & Higher Signal Density
By pre-qualifying inventory before it reaches DSPs, we increase the concentration of actionable impressions and reduce bidstream inefficiency
- Cleaner, Streamlined Supply
Collapsing intent capture and activation into one system reduces signal loss, improves match continuity, and simplifies execution for DSP partners.
