# Perion > Helping brands navigate the complexities of modern advertising. Perion One is the performance operating system connecting every channel Contact us Explore Perion One Instagram / Channel-specific optimization Tap to unmute ## Pages - [Ask Perion Help Page](https://perion.com/ap-help/) - [Contact for content](https://perion.com/contact-for-content/) - [Channels](https://perion.com/channels/) - [Media Owners](https://perion.com/platform/media-owners/) - [Advertisers](https://perion.com/platform/advertisers/) - [Data access requests](https://perion.com/data-access-request/) - [Media owners - Platform Efficiency](https://perion.com/platform/media-owners/platform-efficiency/) - [Media owners - Analytics & Transparency](https://perion.com/platform/media-owners/analytics-transparency/) - [Media owners - Demand Manager](https://perion.com/platform/media-owners/demand-manager/) - [Media owners - Auction Optimization](https://perion.com/platform/media-owners/auction-optimization/) - [Media owners - Supply Orchestration](https://perion.com/platform/media-owners/supply-orchestration/) - 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[Stock Performance](https://perion.com/investors/stock-performance/) - [Financial results](https://perion.com/investors/financial-results/) - [Investors](https://perion.com/investors/) - [Interactive Data Tool](https://perion.com/investors/interactive-data-tool/) - [Media Kit](https://perion.com/media-kit/) - [Careers](https://perion.com/careers/) - [About Us](https://perion.com/about/) - [Contact us](https://perion.com/contact-us/) - [Request a Demo](https://perion.com/request-a-demo/) - [Thank You](https://perion.com/thanks/) - [Legal Hub](https://perion.com/legal/) - [Home](https://perion.com/) ## Posts ## Blog - [Real-Time Ad Optimization: How Custom Algorithms Boost ROI](https://perion.com/blog/real-time-ad-optimization-how-custom-algorithms-boost-roi/) - [Custom Advertising Algorithms: Definition and Real World Impact](https://perion.com/blog/custom-advertising-algorithms-definition-and-real-world-impact/) - [How to Create a Programmatic Advertising Strategy](https://perion.com/blog/how-to-create-a-programmatic-advertising-strategy/) - [Perion and Fetch Partner to Bring Verified SKU-Level Purchase Intelligence to Programmatic Advertising](https://perion.com/blog/perion-and-fetch-partner-to-bring-verified-sku-level-purchase-intelligence-to-programmatic-advertising/) - [Why Your DOOH Ads Need Better Audience Segmentation](https://perion.com/blog/why-your-dooh-ads-need-better-audience-segmentation/) - [Unlock Real-World Moments with DOOH Contextual Targeting](https://perion.com/blog/unlock-real-world-moments-with-dooh-contextual-targeting/) - [Stop Wasting DOOH Spend with Dynamic Creative](https://perion.com/blog/stop-wasting-dooh-spend-with-dynamic-creative/) - [Is Your DOOH Advertising Actually Working?](https://perion.com/blog/is-your-dooh-advertising-actually-working/) - [Can You Really Measure Footfall from DOOH Ads?](https://perion.com/blog/can-you-really-measure-footfall-from-dooh-ads/) - [Smarter CTV Ads Through Creative Personalization](https://perion.com/blog/smarter-ctv-ads-through-creative-personalization/) - [CTV Contextual Targeting in 2026: Beyond the Cookie](https://perion.com/blog/ctv-contextual-targeting-in-2026-beyond-the-cookie/) - [Building Smarter Campaigns with CTV Audience Targeting](https://perion.com/blog/building-smarter-campaigns-with-ctv-audience-targeting/) - [Proving Your CTV ROI with Smarter Attribution](https://perion.com/blog/proving-your-ctv-roi-with-smarter-attribution/) - [Prove Your CTV Impact with Better Measurement](https://perion.com/blog/prove-your-ctv-impact-with-better-measurement/) - [What is the ROI of full-funnel Advertising](https://perion.com/blog/what-is-the-roi-of-full-funnel-advertising/) - [The political brief can't wait. Neither should your DOOH buy](https://perion.com/blog/the-political-brief-cant-wait-neither-should-your-dooh-buy/) - [The future of DOOH monetization: one platform, full control](https://perion.com/blog/the-future-of-dooh-monetization-one-platform-full-control/) - [What’s the Difference Between CTV and OTT Advertising?](https://perion.com/blog/whats-the-difference-between-ctv-and-ott-advertising/) - [What is Performance Marketing: A Beginner’s Guide](https://perion.com/blog/what-is-performance-marketing-a-beginners-guide/) - [17 Types of Advertising Every Business Should Know](https://perion.com/blog/types-of-advertising-every-business-should-know/) - [Commerce Media vs. Retail Media: What’s the Difference?](https://perion.com/blog/commerce-media-vs-retail-media-whats-the-difference/) - [How to Increase the Return on Ad Spend (ROAS)](https://perion.com/blog/how-to-increase-the-return-on-ad-spend-roas/) - [How Contextual AI Impacts Audience Targeting?](https://perion.com/blog/how-contextual-ai-impacts-audience-targeting/) - [Back-to-school's growth has shifted. Most ad budgets haven't](https://perion.com/blog/back-to-schools-growth-has-shifted-most-ad-budgets-havent/) - [Perion Delivers Programmatic Guaranteed for Digital-Out-Of-Home with Google’s Display & Video 360](https://perion.com/blog/perion-delivers-programmatic-guaranteed-for-digital-out-of-home-with-googles-display-video-360/) - [How to Measure DOOH (Digital-Out-of-Home) Campaign Success](https://perion.com/blog/how-to-measure-dooh-digital-out-of-home-campaign-success/) - [Why DOOH publishers are running two systems, and what it's costing them](https://perion.com/blog/why-dooh-publishers-are-running-two-systems-and-what-its-costing-them/) - [AI in Advertising: How It´s Transforming Digital Marketing](https://perion.com/blog/ai-in-advertising-how-its-transforming-digital-marketing/) - [5 Things We Heard at Cannes Lions 2026](https://perion.com/blog/5-things-we-heard-at-cannes-lions-2026/) - [How to Increase Brand Awareness: 14 Best Strategies](https://perion.com/blog/how-to-increase-brand-awareness-14-best-strategies/) - [The gap between your campaign data and your next decision just got a lot smaller](https://perion.com/blog/the-gap-between-your-campaign-data-and-your-next-decision-just-got-a-lot-smaller/) - [What VivaTech 2026 Told Us About the Future of Advertising](https://perion.com/blog/what-vivatech-2026-told-us-about-the-future-of-advertising/) - [Your platforms are optimizing. Your campaign still isn't](https://perion.com/blog/your-platforms-are-optimizing-your-campaign-still-isnt/) - [Why guaranteed delivery is the missing piece in programmatic DOOH](https://perion.com/blog/why-guaranteed-delivery-is-the-missing-piece-in-programmatic-dooh/) - [The Quiet Imperative: Why Media Sustainability Is Becoming a Performance Standard](https://perion.com/blog/the-quiet-imperative-why-media-sustainability-is-becoming-a-performance-standard/) - [Key Takeaways from Last Week’s WOO Conference](https://perion.com/blog/key-takeaways-from-last-weeks-woo-conference/) - [Retargeting vs Remarketing: The Differences and Right Strategy](https://perion.com/blog/retargeting-vs-remarketing-the-differences-and-right-strategy/) - [How to Use Programmatic Data in Advertising](https://perion.com/blog/how-to-use-programmatic-data-in-advertising/) - [How to Create a Video Marketing Strategy in 11 Steps](https://perion.com/blog/how-to-create-a-video-marketing-strategy-in-11-steps/) - [The Fastest Path to High-Impact DOOH](https://perion.com/blog/the-fastest-path-to-high-impact-dooh/) - [Your CTV Budget Deserves More Than a Completion Rate](https://perion.com/blog/your-ctv-budget-deserves-more-than-a-completion-rate/) - [Inside Outmax: How AI Execution Operates Within Live Campaigns](https://perion.com/blog/inside-outmax-how-ai-execution-operates-within-live-campaigns/) - [The Creative Optimization Gap: Why Performance Marketing Isn’t Living Up to Its Potential](https://perion.com/blog/the-creative-optimization-gap-why-performance-marketing-isnt-living-up-to-its-potential/) - [Closing the Execution Gap: How Outmax Aligns Media Execution with Business Outcomes](https://perion.com/blog/closing-the-execution-gap-how-outmax-aligns-media-execution-with-business-outcomes/) - [Perion One Curation Delivers Unique Search Intent Data](https://perion.com/blog/perion-one-curation-delivers-unique-search-intent-data/) - [The Power of Proximity: Why OOH Is Becoming a Core Engine of Connected Commerce](https://perion.com/blog/the-power-of-proximity-why-ooh-is-becoming-a-core-engine-of-connected-commerce/) - [Outmax in Practice: Performance Across Campaigns](https://perion.com/blog/outmax-in-practice-performance-across-campaigns/) - [Outmax for TikTok: Bringing Execution-Layer AI to Social Performance](https://perion.com/blog/outmax-for-tiktok-bringing-execution-layer-ai-to-social-performance/) - [Industry Leaders Unite Media, Technology and Community to Drive Social Impact Through DOOH](https://perion.com/blog/industry-leaders-unite-media-technology-and-community-to-drive-social-impact-through-digital-out-of-home/) - [Invisible AI, Visible Impact: Why the Smartest Marketing Systems Let AI Live in the Background](https://perion.com/blog/invisible-ai-visible-impact-why-the-smartest-marketing-systems-let-ai-live-in-the-background/) - [CEO Open Letter Q4 & FY 2025](https://perion.com/blog/ceo-q4-fy-2025-open-letter/) - [The Great Convergence: Why the Future of Advertising Is Ecosystem-First](https://perion.com/blog/the-great-convergence-why-the-future-of-advertising-is-ecosystem-first/) - [Redefining the Supply Side: How SODA Sets a New Standard for Digital Advertising](https://perion.com/blog/redefining-the-supply-side-how-soda-sets-a-new-standard-for-digital-advertising/) - [What Is Retail Media: A Guide With Basics and Benefits](https://perion.com/blog/what-is-retail-media-a-guide-with-basics-and-benefits/) - [Smarter Retail Media Outcomes: Perion Joins the Walmart Connect Partner Network](https://perion.com/blog/perion-joins-the-walmart-connect-partner-network/) - [The Five Forces Reshaping Marketing in 2026: Are You Ready?](https://perion.com/blog/the-five-forces-reshaping-marketing-in-2026-are-you-ready/) - [OAAA and Industry Leaders Launch First-Ever Transparency Pledge to Underscore High Levels of Trust in Programmatic Out of Home Advertising](https://perion.com/blog/oaaa-and-industry-leaders-launch-first-ever-transparency-pledge-to-underscore-high-levels-of-trust-in-programmatic-out-of-home-advertising/) - [Despite Gains, CMOs Still Struggle to Prove Value to CFOs, Finds New Research from Perion and Advertiser Perceptions](https://perion.com/blog/despite-gains-cmos-still-struggle-to-prove-value-to-cfos-finds-new-research-from-perion-and-advertiser-perceptions/) - [Perion’s Event in London “Cabaret of Smarter Moments"](https://perion.com/blog/perions-event-in-london-cabaret-of-smarter-moments/) - [Perion x Skyrise: Expanding Reach and Impact for Advertisers Across the Globe](https://perion.com/blog/perion-x-skyrise-expanding-reach-and-impact-for-advertisers-across-the-globe/) - [Laserwall signs a partnership with Perion: the DOOH inventory of Italian residential buildings enters the global programmatic market](https://perion.com/blog/laserwall-signs-a-partnership-with-perion/) - [DOOH Partner Spotlight: WPP Media Norway](https://perion.com/blog/dooh-partner-spotlight-wpp-media-norway/) - [Leading Lights: Women Redefining the Digital Advertising Landscape](https://perion.com/blog/leading-lights-mady-mitoulas/) - [10 Benefits of Programmatic Digital-Out-of-Home (pDOOH)](https://perion.com/blog/10-benefits-of-programmatic-digital-out-of-home-pdooh/) - [How to Use Dynamic Creative Optimization in DOOH](https://perion.com/blog/how-to-use-dynamic-creative-optimization-in-dooh/) - [GymTV Publisher Spotlight](https://perion.com/blog/gymtv-publisher-spotlight/) - [Inside Galderma’s Marketing Revolution: Tara Simon on Earned Media, AI, and Cultural Relevance](https://perion.com/blog/inside-galdermas-marketing-revolution-tara-simon-on-earned-media-ai-and-cultural-relevance/) - [Rogers Sports & Media Publisher Spotlight](https://perion.com/blog/rogers-sports-media-publisher-spotlight/) - [CEO Q1 2025 Open Letter](https://perion.com/blog/ceo-letter-q1-25/) - [DOOH Partner Spotlight: GroupM Austria](https://perion.com/blog/dooh-partner-spotlight-groupm-austria/) - [Leading Lights: Women Redefining the Programmatic DOOH Landscape](https://perion.com/blog/leading-lights-ashley-yeung/) - [Partner Spotlight: LUMO](https://perion.com/blog/partner-spotlight-lumo/) - [A Guide to Buying Programmatic Digital Out of Home](https://perion.com/blog/a-guide-to-buying-programmatic-digital-out-of-home/) - [Measuring the effectiveness of digital out of home](https://perion.com/blog/measuring-the-effectiveness-of-digital-out-of-home/) - [An Introduction to Programmatic Digital Out of Home](https://perion.com/blog/an-introduction-to-programmatic-digital-out-of-home/) - [What Is Digital Audio Advertising?](https://perion.com/blog/what-is-digital-audio-advertising/) - [The Fundamentals of OOH: DOOH vs programmatic DOOH](https://perion.com/blog/the-fundamentals-of-ooh-dooh-vs-programmatic-dooh/) - [Leading Lights: Women Redefining the Digital Advertising Landscape](https://perion.com/blog/leading-lights-deborah-hall/) - [Leading Lights: Women Redefining the Digital Advertising Landscape](https://perion.com/blog/leading-lights-emma-wood/) - [CEO open letter](https://perion.com/blog/ceo-open-letter/) - [Leading Lights: Women Redefining the Digital Advertising Landscape](https://perion.com/blog/leading-lights-eileen-ooi/) - [Let DCO Free Creative Minds](https://perion.com/blog/let-dco-free-creative-minds1/) - [What is a Demand-Side Platform (DSP): Definition and Features](https://perion.com/blog/what-is-a-demand-side-platform-dsp-definition-and-features/) - [Leading Lights: Women Redefining the Digital Advertising Landscape](https://perion.com/blog/leading-lights-yian-koh/) - [Score Big with 'Stay Live’: An AI-Powered Ad Format for Immersive Ads During Live Sports Broadcasts](https://perion.com/blog/score-big-with-stay-live-an-ai-powered-ad-format-for-seamless-immersive-ads-during-live-sports-broadcasts/) - [What Is Connected TV (CTV) Advertising: Basic Explanation 2024](https://perion.com/blog/what-is-connected-tv-ctv-advertising-basic-explanation/) - [What is a Supply-Side Platform (SSP): Definition and Importance](https://perion.com/blog/what-is-a-supply-side-platform-ssp-definition-and-importance/) - [Leading Lights: Women Redefining the Digital Advertising Landscape](https://perion.com/blog/leading-lights-micaela-bos/) - [What Is Programmatic Media Buying: Key Concepts to Know](https://perion.com/blog/what-is-programmatic-media-buying-key-concepts-to-know/) - [The DOOH Opportunity: How Perion is Helping Brands Bridge Offline and Online Investments with DOOH](https://perion.com/blog/the-dooh-opportunity-how-perion-is-helping-brands-bridge-offline-and-online-investments-with-dooh/) - [Streaming is Booming: How Perion is Helping Brands Extend Their Messages to CTV to Drive Results](https://perion.com/blog/how-perion-is-helping-brands-extend-their-messages-to-ctv-to-drive-results/) - [Retail Media Technologies Surge: How Perion is Helping Retail & Commerce Businesses Grow](https://perion.com/blog/retail-media-technologies-surge/) - [What is Digital Out-of-Home (DOOH) Advertising? Key Concepts and Examples](https://perion.com/blog/what-is-digital-out-of-home/) - [Perion Attending Cannes Lion 2024](https://perion.com/blog/perion-attending-cannes-lion-2024/) - [Celebrating Excellence: Perion’s Undertone and Vidazoo Secure TAG Certifications for 2024](https://perion.com/blog/celebrating-excellence-perions-undertone-and-vidazoo-secure-tag-certifications-for-2024/) - [Perion Taps into the World’s Largest DOOH Market through a new partnership with Way.io](https://perion.com/blog/perion-taps-into-the-worlds-largest-dooh-market-estimated-at-5-2b-through-a-new-partnership-with-way-io-its-first-domestic-dsp-in-china/) - [Where Investors Should Look for Marketing Growth in 2024](https://perion.com/blog/where-investors-should-look-for-marketing-growth-in-2024/) - [First-Party Data is Guiding Retail Media Investment Opportunities](https://perion.com/blog/first-party-data-is-guiding-retail-media-investment-opportunities/) - [Perion’s Partners with Eletromidia to Integrate Entire Digital Inventory Across 46,000 Screens in Brazil](https://perion.com/blog/perions-partners-with-eletromidia-to-integrate-entire-digital-inventory-across-46000-screens-in-brazil/) - [Find A Way: The True Big Creative](https://perion.com/blog/find-a-way-the-true-big-creative/) - [What’s Next for Retail Media Networks and the Evolution of Consumer Engagement](https://perion.com/blog/whats-next-for-retail-media-networks-and-the-evolution-of-consumer-engagement/) ## Case Studies - [Heinz Soup & Perion: Serving Comfort Through Programmatic DOOH](https://perion.com/case-studies/heinz-soup-perion-serving-comfort-through-programmatic-dooh/) - [Jackpot: A 29% Lift in Lottery Purchase Intent](https://perion.com/case-studies/jackpot-a-29-lift-in-lottery-purchase-intent/) - [Dolorfin Insurgentes & Perion: driving awareness for small businesses with DOOH](https://perion.com/case-studies/dolorfin-insurgentes-perion-driving-awareness-for-small-businesses-with-dooh/) - [High Performance Sport New Zealand (HPSNZ) & Perion: Turning Sporting Success into Real-Time Moments of National Celebration](https://perion.com/case-studies/hpsnz-perion-turning-sporting-success-into-real-time-moments-of-national-celebration/) - [JNTO & Perion: Turning Toronto Audiences into Japan-Bound Travelers Through Programmatic DOOH](https://perion.com/case-studies/jnto-perion-turning-toronto-audiences-into-japan-bound-travelers-through-programmatic-dooh/) - [C4 Energy Elevates YouTube Performance with Perion’s Outmax](https://perion.com/case-studies/c4-energy-elevates-youtube-performance-with-perions-outmax/) - [Driving Full-Funnel Performance for Webroot Through Impactful Creative & AI Optimization](https://perion.com/case-studies/driving-full-funnel-performance-for-webroot-through-impactful-creative-ai-optimization/) - [Vaseline & Perion: Turning live UV data into real-time skin protection messaging](https://perion.com/case-studies/vaseline-perion-turning-live-uv-data-into-real-time-skin-protection-messaging/) - [Wepner’s Campaign Powered by Perion’s Outmax Improves Media Efficiency While Reducing Environmental Impact](https://perion.com/case-studies/wepners-campaign-powered-by-perions-outmax-improves-media-efficiency-while-reducing-environmental-impact/) - [Perion Outmax Optimisation on Meta Delivers Breakthrough Performance & Sustainable Efficiency](https://perion.com/case-studies/perion-outmax-optimisation-on-meta-delivers-breakthrough-performance-sustainable-efficiency/) - [Krungthai Bank & Perion: Driving Omnichannel Engagement Through Data-Led DOOH and Mobile Activation](https://perion.com/case-studies/krungthai-bank-perion-driving-omnichannel-engagement-through-data-led-dooh-and-mobile-activation/) - [Webroot & Perion Set a New Standard for CTV Performance and Transparency](https://perion.com/case-studies/webroot-perion-set-a-new-standard-for-ctv-performance-and-transparency/) - [ADEME & Perion: Advancing Brand Safety Through Sustainable Algorithmic Innovation](https://perion.com/case-studies/ademe-perion-advancing-brand-safety-through-sustainable-algorithmic-innovation/) - [Volkswagen Sweden x Perion Case Study](https://perion.com/case-studies/volkswagen-sweden-x-perion-case-study/) - [Austrian Airlines & Perion: Taking Off with Weather-Activated DOOH](https://perion.com/case-studies/austrian-airlines-perion-taking-off-with-weather-activated-dooh/) - [Albertsons Media Collective & Perion: Big Screens. Measurable Impact](https://perion.com/case-studies/albertsons-media-collective-perion-big-screens-measurable-impact/) - [Boost Mobile & Perion: Maximising National Reach](https://perion.com/case-studies/boost-mobile-perion-maximising-national-reach/) - [Real-Time Rugby, Real-Time Results: nib & Perion Score a Try in Programmatic DOOH](https://perion.com/case-studies/real-time-rugby-real-time-results-how-nib-and-perion-score-a-try-in-programmatic-dooh/) - [Accor Case Study: maximizing engagement on Meta with Outmax](https://perion.com/case-studies/accor-case-study/) - [Ford Case Study](https://perion.com/case-studies/ford-case-study/) - [Tecate & Perion Case Study](https://perion.com/case-studies/tecate-perion-case-study/) - [Bakers Delight, the Perfect DOOH Recipe](https://perion.com/case-studies/bakers-delight-the-perfect-dooh-recipe/) - [2degrees: Sustainable Programmatic DOOH](https://perion.com/case-studies/2degrees-sustainable-programmatic-dooh/) - [Visit Savannah AI Chatbot Case Study](https://perion.com/case-studies/visit-savannah-ai-chatbot-case-study/) - [Visit Savannah Dynamic Pricing Case Study](https://perion.com/case-studies/visit-savannah-dynamic-pricing-case-study/) - [Sunglass Hut Case Study](https://perion.com/case-studies/sunglass-hut-case-study/) - [OVO Energy Case Study](https://perion.com/case-studies/ovo-energy-case-study/) - [Nulo Case Study](https://perion.com/case-studies/nulo-case-study/) - [Fiji Airways Case Study](https://perion.com/case-studies/fiji-airways/) - [Nexon Case Study](https://perion.com/case-studies/nexon-case-study/) - [Helena Rubinstein Case Study](https://perion.com/case-studies/helena-rubinstein-case-study/) - [Samsung Galaxy A](https://perion.com/case-studies/samsung-galaxy-a-9/) - [lululemon Case Study](https://perion.com/case-studies/lululemon-case-study/) - [Colgate Case Study](https://perion.com/case-studies/colgate-case-study/) - [Mercedes Benz Case Study: increased awareness & intent](https://perion.com/case-studies/mercedes-benz-case-study/) - [Stop & Shop boosts in-store visits & key digital metrics](https://perion.com/case-studies/stopandshop-case-study/) - [Owl Labs Case Study: High impact ads](https://perion.com/case-studies/owl-labs-case-study/) - [Georgia Tourism Board Case Study](https://perion.com/case-studies/georgia-tourism-board-case-study/) - [Ambetter Case Study](https://perion.com/case-studies/ambetter-case-study/) - [UNICEF Case Study](https://perion.com/case-studies/unicef-case-study/) - [Colorado Tourism Case Study](https://perion.com/case-studies/colorado-tourism-case-study/)